Why Maggi remains number one, by Nestle chief

The Managing Director/CEO, Nestle Nigeria Plc, Mr Dharnesh Gordhon, has said the continuous dominance of Maggi in the seasoning market is as result of the company’s safety practices in the production of the brand.

He spoke during a factory tour of the Maggi plant in Agbara, Ogun State.

Gordhon said each cube undergoes up to 300 quality controls during manufacturing and the adherence  to the original recipe as formulated by Julius Maggi, the founder.

He said: “This is why over 60 million cubes are sold daily to Nigerians as the maggi cubes are iron fortified and appealing to the low rung of the seasoning market through the affordability of the products  as Maggi is all about innovation, constantly pleasing consumers, always one-step ahead of the game. We are always excited as the cube provides the best colour, aroma and taste to all of Nigerians dishes.

“The uniqueness of Maggi in Nigeria is a testimony on the qualities of our workers, understanding of our customers and this tour is to open our hands to  our customers for them to know what we are doing as it is also an element of our marketing mix, which is part of our global strategy.’’

The Nation

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