Nigeria Consumers is a proudly Nigerian website committed to informing and empowering Nigeria consumers.
You may also like
More from this Category
Understanding the Consumer Buying Process (Infographic)
Understanding this process makes it easier to market effectively and create a strategy that works at each stage, ultimately leading to high conversion rates and loyal customers
Retailers are often thrown for a loop by consumers’ purchasing decisions. They can seem random, unpredictable. This thinking leads many businesses to approach marketing randomly and without proper research. But there is a well documented process consumers go through when buying and it’s formed around six stages. Understanding this process makes it easier to market […]
Samsung abandon plans to set up manufacturing plant in Nigeria
Samsung has dropped the idea of establishing a manufacturing plant in Nigeria because its market share in the country is not big enough, reports CommunicationsWeek citing the firm’s Africa CEO, Sung Yoon. Yoon told a media briefing in Nigeria that manufacturing a mobile phone requires 400 components and that none is available in Nigeria. He […]