The cable and Pay-TV industry and market in Nigeria is certainly getting more interesting. New players are jumping into the ring and old players are shaping up to protect their market. You will recall that the market recently welcome the like of TSTV and Kwese TV in the last few months.
On November 1st 2017, Startimes Nigeria eventually kicks off its Pay-Per-Day subscription plan which enable its customers to either Pay Per Day, Pay Per Week or Pay Per Month. Its a first of its kind in the country and many wait to see if this is a smart move for the company. Ultimately, this strategic move is expected to increase customers loyalty, attract more customer and increase their market share.
- With N60 daily, you can access its current Nova Plan offering 30+ channels.
- With N90 daily, you can access its current Basic Plan offering 60+ channels.
- With N180 daily, you can access its current Nova Plan offering 75+ channels.
- With N240 daily, you can access its current Nova Plan offering 90+ channels.
How well this works out for Startimes remains to be seen. However, beyond offering a very flexible plan, Startimes must keep their channels, content and programs as attractive as possible or this move may not stir enough water.
It may be too early to say, but it seems some Nigerians have started baring their minds on this via Twitter hastag #PayPerDay. So far however, many of the tweets from this hastag have come from a few individuals which probably makes it difficult to use it to gauge the enthusiasm across the nation for now.
I make bold to say that @StarTimes_Ng cable subscription is what you need; without breaking the bank. It’s affordable and pocket friendly + you pay for what you get. Step you to the best in the land.#PayPerDay. pic.twitter.com/uwvqVD211w
— SeyiFunmi Crown (@seyicrownsola) November 10, 2017
— Bhadmus Hakeem (@Bhadoosky) November 6, 2017
— Adegoke Pamilerin (@thepamilerin) November 3, 2017
Have you tried out the Startimes new daily or weekly plan? If yes, please tell us what you think. You can also join the discussion here.