Morning Fresh launches pan-Nigeria consumer promo

PZ Cussons, makers of Morning Fresh, a leading dishwashing liquid has launched a new consumer promotion targeted at creating more affinity between the brand and Nigerian consumers.

The promotion tagged “Morning Fresh Kitchen Makeover” was unveiled to the delight of consumers and distributors in Lagos.

Speaking at the unveiling, the PZ Cussons’ Managing Director for Family Care, Mr. Alex Goma said the decision to launch out a new promo for Morning Fresh is borne out of the desire to continue to cement existing relationship with consumers despite the difficult challenge  of the time.. He admitted that though there are economic challenges, the company remains committed to innovation in order to satisfy the need of its dynamic consumers.

The Nation

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