Mercedes retains world’s best-selling luxury car brand position

MERCEDES-BENZ has again emerged world’s best-selling luxury car brand for the third consecutive month in September, surpassing BMW and Audi as demand for coupe like SUVs helped its sales grow twice as fast as its competitors.

A London-based analyst for IHS Automotive, Tim Urquhart said deliveries at the Daimler AG luxury unit rose 16 per cent to 188,400 cars last month, compared with 180,500 BMW-brand autos and 170,900 at Audi. A bevy of SUVs, including the new GLC and GLE and the GLA, have put the Mercedes brand on course to outsell Audi for the first time since 2010.

BMW’s sales climbed 12 per cent in September in China, while Audi’s sales rose 2.9 percent. BMW, the leader so far this year in the luxury-car market, was the last of the three companies to report monthly sales. During the first three quarters, BMW’s global deliveries rose 5.8 per cent to 1.4 million cars, followed by Mercedes with a 15 per cent gain to 1.38 million vehicles and Audi with a 3.8 per cent gain to 1.35 million.

The Guardian

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