Manufacturers of Agricultural machinery and other auto products, Mahindra and Mahindra limited (M&M) has indicated interest to boost its auto business in Nigeria by introducing a new unit.
The Senior General Manager Communications, Mohan Nair noted in a statement that the new unit would be headed by Mr. Ashok Sharma, the President and Chief Executive Officer, Mahindra Agric Business and the Group Executive Board member.
Speaking on the development, Sharma noted that Nigeria offers opportunities for all the verticals within the automotive and farm equipment sectors, notably automotive tractors, Agric business, generators, trucks and two-wheelers. He said this inline with the company’s strategy of introducing ‘One Mahindra’ in Africa where it will offer its entire galaxy of products and services through a single window.
He added that its Nigerian operations will be handled by a few experts and a significant number of the local population. This will aid the company in getting acquainted with the county’s economy and culture.
According to the group, West Africa is an important region with special focus on markets like Nigeria and Angola. The company which has it in its plan to tap into the $1 billion opportunity in Africa by 2020 would work towards intensifying current business operations and also enhance its sales and service capability.