As part of strategies to grow market share and expand customer reach, companies under the Dangote Group are storming the Lagos International Trade Fair which kicks off today at the Tafawa Balewa Square (TBS) and two other centers, all in Lagos.
Companies from the Group that are exhibiting at the fair include Dangote Sugar Refinery, Dangote Agrosacks, NASCON Allied Industries Plc (Dangote Salt), Dangote Rice limited, Dangote Cement Plc, and Dansa Foods Limited .
Products to be displayed at the fair include Dangote sugar, Dangote salt, Danq (seasoning), tomato paste, various ranges of fruit juice products and bottled water from Dansa Foods. Dangote Sugar will be offering customers different sizes of granulated sugar packs at the fair.
A unique offering from the Group in this year’s Lagos Trade Fair is the Dangote Combo pack. The pack contains products from the stable of different companies within the Group and is offered to participants at the fair at a reasonable discounted price.
The statement indicated that the economy pack which will contain household products like Dangote sugar packets, Salts, Dangote seasoning, Dansa Fruit juice products range would be combined in a pack at a giveaway price.
The combo pack, it stated further, will offer participants at the fair an opportunity to purchase all consumable product range in the Dangote Group in a single buy ,which demonstrates the company’s slogan of meeting the peoples’ needs.
Also, there will be free samples of the products like salt, seasoning, Tomato paste and the Dansa juice drinks for the visitors. Management of NASCON explained that Dangote Salt, seasoning and Dangote tomato paste will be offering free samples to visitors to the Dangote kitchen/restaurant which will be attached to the Dangote Stand to wet their appetite.