Lafarge Africa Plc has rewarded its customers with various prizes with Mrs. Yeside Oduyebo clinching the star prize of 50 bags of cement at the final raffle draw of its Buy & Win’ promo in Lagos.
During the draw held in Ikorodu, 34 customers went home with five bags of cement, 20 customers with 10 bags of cement, 10 with 15 bags, all totaled 570 bags.
Its Marketing Director, Bruno Hounkpati said the promotion is part of an overall strategy to win with the customers and create value for them.
Explaining the promo works, Hounkpati said: “For the first phase, consumers who purchase 100bags of cement received an instant umbrella gift while in the second phase for every purchase of twenty bags the retailer gets a coupon which qualifies him to participate in a raffle draw with the chance of winning several gift items.
“The promo is focused on the key regions of Lagos Island, Lagos Mainland, West and Southwest has witnessed nine different raffle draws with 60 winners emerging from each location. So far, over 700 customers have been rewarded at the different raffle draw locations which include Badagry, Abeokuta, Ibadan, Ajah, Abule-Egba, Oregun, Sagamu and Ikorodu. For the raffle prize, customers were rewarded with cement ranging from five bags to a star prize of 50 bags and other point of sales materials like Shovels, Head-pans, Pouches, Jackets, Almanacs, and T-shirts.”
According to Hounkpati over 12 trucks each containing 600bags of cement have been given out since the commencement of the promo.