AirFrance KLM has said its desire to continue to pursue new ways of adding value to its customers in the country led it to partner with the biggest online retailer in the country, Jumia.
He said the partnership is unique as it is designed to reward Nigerian-based flyers registered with the airline’s Flying Blue loyalty programme.
Its Commercial Director, Nigeria & Ghana, Arthur Dieffenthaler, who spoke during the unveiling of the partnership in Lagos, said: ‘’At different occasions, when customers provide us with feedback on how to make the customer loyalty programme Flying Blue more attractive, the question often asked is if it would be possible to use Flying Blue miles on more products, especially products customers need in their day-to-day life. We like to listen to our customers and try as much as possible to improve on the services we offer, we decided to look for a partner to turn this dream into a reality. Today we are happy to announce that we are joining forces with the biggest online retailer in Nigeria – Jumia,” he said.
Full story – The Nation