Harpic is reinforcing its triple-powered impact with a new campaign tagged “Harpic All in One”. To this end, a new Television Commercial (TVC) has also been created to flag-off the new campaign. This is expected to give the much needed impetus to the brand and campaign as it new Harpic All-In-One challenges our traditional cleaning methods’.
The brand has equally unveiled a new Brand Ambassador who would be actively involved in this new campaign. She is delectable female comedian, Helen Paul who has dazzled Nigeria’s entertainment world in the last decade with her “baby-soprano” voice.
The new Harpic Ambassador, Helen Paul is also the main character in the new TVC. Speaking at a media conference in Ikeja, Lagos where the new TVC and The brand Ambassador were unveiled, Reckitt Benckiser’s Marketing Director -West Africa, Mr. Oguzhan Silivrili revealed that the main goal of the new campaign was to enlighten consumers on the superiority of Harpic over traditional toilet cleaning techniques.