Fidelity bank set to launch online marketplace for SMEs

Fidelity Bank Plc is set to  launch the GreenMall, an online market place with fully integrated e-commerce capabilities for online payment engine, delivery logistics, advertising boards and business networking opportunities for SMEs.


This was disclosed by Aku Odinkemelu, Executive Director, South, Fidelity Bank Plc, at the bank’s South-East Regional SME Conference where he was the  lead discussant on the panel discussion session on ‘Overcoming Barriers to Funding’.

Odinkemelu lamented that SMEs in Nigeria are faced with key challenges. These challenges, she enumerated, include low levels of business management capacity which has to do with poor managerial/entrepreneurial skills and inadequate business processes; inadequate research/market information to determine business viability, poor access to market, limited access to the export markets, inadequate record keeping, absence of proper business planning, lack of long term strategy and poor business model, low technology leverage,key man risk, etc.

Daily Trust

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