Coke Launches New “Love” Campaign

In a bid to create exciting stories around sharing feelings with loved ones, Coca Cola Limited, makers of Coke, has launched a new creative campaign into the market. The campaign tagged “Share a Feeling” which is targeted at conveying one’s feeling to loved ones and friends enables consumers to creatively tell their stories using popular phrase which are included in their personalized Coke packs.

According to a statement issued by the management of the company, Coca-Cola Nigeria’s latest version of its popular Share a Coke campaign tagged, “Share a Feeling” is here to help consumers share their feelings better with their loved ones and friends, by enabling them creatively tell their stories using popular Nigerian phrases and catchy smileys that have been included to the personalized Coke packs.

It states: “Notable among the narratives was the first Nigerian marriage proposal inspired by the campaign from Oriyomi Lawal to Olusoga Busola using labeled coke bottles tagged “Beautiful Busola, Will You Marry Me”. That proposal rocked the internet for days, driving everyone to a frenzy, to try out their own creativity using the Coke labeled packs”.

Recalling exciting experience created by the “Share a Coke” campaign, Marketing Director, Coca-Cola Nigeria Patricia Jemibewon, said the moments from the experience was  quite memorable and inspiring for consumers.

Thisday

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