Chi Limited has unveiled its new marketing communication campaign tagged ‘Chivita 100% or Nothing’ as part of effort to reinforce its flagship’s brand proposition and strengthen the credential of the brand in the marketplace.
The campaign which is being deployed through television, deigital, out of home, consumer activation and point of sales initiatives demonstrates the brand’s commitment to quality and excellence.
For a fruit juice, renowned for it’s no added sugar, no preservatives and no colouring, the campaign projects the brand Chivita as the best quality fruit juice in the market as well as reiterates its partnership with Manchester United in an engaging way. Already, the television commercial is generating buzz across the digital platform as visits to the Youtube page where the commercial has been uploaded has witnessed an upsurge in viewers. The commercial which is also airing on terrestrial as well as satellite television stations in Nigeria has also created visibility and positive talkability amongst consumers.
Speaking on the marketing campaign, its Head of Marketing, Mr. Probal Bhattacharya said the campaign highlights Chivita 100% with purity, commitment & nothing but the best which is its recipe for premium quality, thereby providing all the ingredients for success, achievement & leadership.
The television commercial has already started running on major Television stations in Nigeria featuring top rated football stars like Robin Van Persie, Angel Di Maria, Antonio Valencia, Radamel Falcao, and Jonny Evans. The advert opens with a glistening pack shot of Chivita 100% fruit juice; condensation dripping down the carton and as the hand appears to open the cap the camera zooms inside the pack into a world of juice, wherein superstars of football showcase there soccer skills with a “Juice Ball” on a football pitch filled with pure natural appetising juice.