Understanding the Consumer Buying Process (Infographic)

Understanding this process makes it easier to market effectively and create a strategy that works at each stage, ultimately leading to high conversion rates and loyal customers

consumer buying

Retailers are often thrown for a loop by consumers’ purchasing decisions. They can seem random, unpredictable. This thinking leads many businesses to approach marketing randomly and without proper research. But there is a well documented process consumers go through when buying and it’s formed around six stages. Understanding this process makes it easier to market […]

Buying guide for men’s suit

Buying a good, well-tailored and well-fitted suit should not be like writing the JAMB examination. It might however be tough if you do not know what to look for. This article provides some useful guides on what to look for based on personal experience.

Men’s Suit

Buying a good, well-tailored and well-fitted suit should not be like writing the JAMB examination. It might however be tough if you do not know what to look for. This article provides some useful guides on what to look out for. What are the important things to consider when buying a suit? Let us quickly […]

10 Types of Clothes Stains and How to Remove Them

With a little know-how, even the worst stains from makeup, sweat, and blood to dyes, paints and stew can be taken care of and your clothing will look like new

clothes stains

You have probably found yourself in a situation before where you suddenly got your beloved clothes stained. Depending on the type of stain, you probably worried whether your clothes is ever going to be the same again. In this article, we look at the possible types of clothes stains you may get and provide some […]

9 international product trademarks that morphed into an entire product category

This article identifies some everyday products that have become the victims of trademark genericization, meaning they’ve morphed from a single product identified under a name to an entire product category

aspirin

While some of the 9 products below are truly victims of genericide, having had their trademarks canceled in a court, others simply failed to register as trademarks at all, or in some cases, weren’t renewed or were abandoned for other reasons. Aspirin Formally known as acetylsalicylic acid, aspirin was created in 1897 and originally trademarked […]

Confused about Bitcoin? Here are 5 things to know

Here are 5 key things to know about this virtual currency

bitcoin

Everyone has heard about Bitcoin by now, especially since its value has soared to as much as $20,000 (N7.2 million) recently from about $1,000 (N360,000) at the beginning of the year. Interest in the virtual currency is now growing worldwide. It’s complicated stuff, so here are some answers to key questions when the subject inevitably […]

Giving children cough and cold medicines is not as helpful as you think

Some tried-and-true remedies are actually more effective than anything you can buy at the store.

cough and cold medicines

No parent want to see his or her child suffer from cold or cough or any ailment for that matter. Our first instinct is to call the doctor and get a prescription or visit a drugstore and purchase our favorite cold medicine. However, there are emerging evidences that giving children cough and cold medicines is not […]

How to Build a Friendly Home for the Elderly

It is smart to build our home with the future in mind. There are few ideas that we can follow that will help us build a home that people 50 and above will find comfortable to live in without sacrificing style.

elderly homeowner

It is smart to build our home with the future in mind. There are few ideas that we can follow that will help us build a home that people 50 and above will find comfortable to live in without sacrificing style. Aging in place may be the last thing on your mind when you’re renovating […]

The Right Way to Use a Fire Extinguisher

Consumer Reports explains what type to buy and how to use it, so familiarize yourself before there's an emergency

Fire Extinguisher

“Owning the right fire extinguishers is important,” says Don Huber, director of product safety at Consumer Reports. “But it’s also important to clearly know how to use it in an emergency. You don’t want to be reading the owner’s manual during a fire.” Choose the Right Extinguisher Fire extinguisher know-how comes down to two things: […]

How to deal with those annoying robocalls

How many times have you rushed to pick a phone call only to discover that it is a robocall? This articles provides you with some ideas on how to stop or deal with those annoying calls.

robocalls

How many times have you rushed to pick a phone call only to discover that it is a robocall? This articles provides you with some ideas on how to stop or deal with those annoying calls. Sometimes these recorded messages offer legitimate offers. At other times, they are downright illegal or fraudulent. To be on […]

Fund transfer: What to consider in choosing between NIP and NEFT

Nigeria Consumers Knowledge

THERE are different types of funds transfer services and it is important for bank customers to understand the differences and implications. Fund transfer is when you send  money to person or persons from your bank account using a transfer channel. You can transfer funds to people living within and outside the country using various transfer […]

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