Understanding the Consumer Buying Process (Infographic)

Understanding this process makes it easier to market effectively and create a strategy that works at each stage, ultimately leading to high conversion rates and loyal customers

consumer buying

Retailers are often thrown for a loop by consumers’ purchasing decisions. They can seem random, unpredictable. This thinking leads many businesses to approach marketing randomly and without proper research. But there is a well documented process consumers go through when buying and it’s formed around six stages. Understanding this process makes it easier to market […]

Buying guide for men’s suit

Buying a good, well-tailored and well-fitted suit should not be like writing the JAMB examination. It might however be tough if you do not know what to look for. This article provides some useful guides on what to look for based on personal experience.

Men’s Suit

Buying a good, well-tailored and well-fitted suit should not be like writing the JAMB examination. It might however be tough if you do not know what to look for. This article provides some useful guides on what to look out for. What are the important things to consider when buying a suit? Let us quickly […]

10 Types of Clothes Stains and How to Remove Them

With a little know-how, even the worst stains from makeup, sweat, and blood to dyes, paints and stew can be taken care of and your clothing will look like new

clothes stains

You have probably found yourself in a situation before where you suddenly got your beloved clothes stained. Depending on the type of stain, you probably worried whether your clothes is ever going to be the same again. In this article, we look at the possible types of clothes stains you may get and provide some […]

7 Foods that are healthier when cooked

Eating raw food and vegetables is great for some, eating nothing but raw produce is a bit much.

cooking food and vegetables

Eating raw food is great for some, eating nothing but raw produce is a bit much. Thankfully, not only are cooked foods healthy in their own right, but there are actually some that are even healthier (meaning, their nutrients are more accessible) after being cooked.  

Buying Guide for an artificial Christmas Tree

If you’ve decided to buy an artificial Christmas tree this Christmas, here are some things to keep in mind when shopping to get the best quality for your money.

christmas-tree

1. Keep size in mind Artificial Christmas trees come in every shape and size so it’s easy to fit one into any living space, but it’s important to decide on where the tree will go. Generally speaking, they range from 4ft to 12ft. Most people opt for a 7ft tree, which fits in the average sized […]

9 international product trademarks that morphed into an entire product category

This article identifies some everyday products that have become the victims of trademark genericization, meaning they’ve morphed from a single product identified under a name to an entire product category

aspirin

While some of the 9 products below are truly victims of genericide, having had their trademarks canceled in a court, others simply failed to register as trademarks at all, or in some cases, weren’t renewed or were abandoned for other reasons. Aspirin Formally known as acetylsalicylic acid, aspirin was created in 1897 and originally trademarked […]

Confused about Bitcoin? Here are 5 things to know

Here are 5 key things to know about this virtual currency

bitcoin

Everyone has heard about Bitcoin by now, especially since its value has soared to as much as $20,000 (N7.2 million) recently from about $1,000 (N360,000) at the beginning of the year. Interest in the virtual currency is now growing worldwide. It’s complicated stuff, so here are some answers to key questions when the subject inevitably […]

Giving children cough and cold medicines is not as helpful as you think

Some tried-and-true remedies are actually more effective than anything you can buy at the store.

cough and cold medicines

No parent want to see his or her child suffer from cold or cough or any ailment for that matter. Our first instinct is to call the doctor and get a prescription or visit a drugstore and purchase our favorite cold medicine. However, there are emerging evidences that giving children cough and cold medicines is not […]

Gelatin, the agent that transforms your ice cream and candies to a healthy meal

Gelatin is a colourless, tasteless rubber-like solid substance. It is commonly used as a gelling agent in food, pharmaceutical drugs, vitamin capsules, photography, and cosmetic manufacturing. Many people aren’t conscious of its existence as a gelling agent in several of the food products they buy off the shelves in grocery stores. And for those that […]

How to Build a Friendly Home for the Elderly

It is smart to build our home with the future in mind. There are few ideas that we can follow that will help us build a home that people 50 and above will find comfortable to live in without sacrificing style.

elderly homeowner

It is smart to build our home with the future in mind. There are few ideas that we can follow that will help us build a home that people 50 and above will find comfortable to live in without sacrificing style. Aging in place may be the last thing on your mind when you’re renovating […]

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