Chi Limited, maker of Capri-Sonne natural fruit drink in Nigeria, has unveiled a promo to coincide with the global release of the movie The Minions.
Children across Nigeria now have an opportunity to win free Minions gifts inside every carton of their favourite Capri-Sonne they buy within the promo period. Gift items include Beach Ball, magnet, goggle, magnetic frame, key chain, activity set and various minion merchandise and toys.
The promo is being amplified with an effective media campaign running on major regional and national television channels and radio stations.
Simultaneously, campaign is being driven through advertisements on print, billboards and digital platforms, such as Twitter and Facebook where young fans can win loads of free gifts by participating in fun Minions games. Consumer engagement platforms such as trade activations in open markets and consumer activations like taste trials in schools and shopping malls has commenced in various cities to connect with the consumers.
The Minions is a 2015 3D computer-animated comedy film and a presequel/spin off to the Despicable Me franchise. Minions are small, yellow impulsive creatures with odd innocence that endears them to viewers and make them relatable. They have hundreds of thousands of fans around the world and have become a huge commercial success worldwide.