Back-to-school shopping gets bigger

Back-to-school shopping is the second largest seasonal shopping period of the year in terms of consumer spending. It represents an even greater challenge to retailers and manufactures because of its nature.

However, retailers have been meeting shoppers’ numerous demands as they kick-started promotional offers early in May. They are expectant of bumper sales as back-to-school shopping is in full swing in major markets, stores and online.

Online retailers are not left out, as findings have it that they have invested plenty of money into selling supplies to schools, other businesses and directly to shoppers.

Over time, back-to-school shopping has become, perhaps, the most prolonged shopping period of the year, with sales starting two months before school vacates and one month after classes resume.

However, when it comes to back-to-school sales, retailers and shoppers might not be on the same page all the time as some shoppers still believe that the best sales are in September after school begins because the rush would have subsided and items cheaper. More than a quarter of parentsThe Nation Shopping spoke to, said they plan to finish their shopping after the start of the new session, some for economic reasons, while others because they dread the rush in the market presently.

To some shoppers, when retailers hold special sales months before the start of a new school session, it doesn’t guarantee the best bargain. Some say they are more comfortable waiting till the last minute, because retailers are constantly adding new sales.

This belief however hasn’t stopped retailers from stocking up items for the season, neither has it stopped some of them from putting up promotions. One thing is sure—prices of these items will become fairer when to the retailer, it will seem the season for the items is rounding up.

A retailer in Aswani Market, Dumebi Akonuwa, said she had introduced ridiculous discounts on all back-to-school items and that made parents and their wards  respond in an impressive manner.

Tonia Diyan – Read full story here

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