Alcatel-Lucent of France, makers ofAlcatel mobile phones and TCL Communication of China, have launched its latest brand, Pixi 4 7-Inch, to challenge other players to step up the game of creating new consumer experiences.
The launch, according to a brand analyst, Joel Agbo, provides a litmus test that could spark a major brand switch among mobile phone users because of certain features in the Pixi 4 7-Inch.
Described as ‘A Brand of Tablet’, an android tablet that has a 7-inch display with 600 x 1024 pixels resolution, Agbo said Alcatel has offered an olive branch for consumers who hitherto complained of low battery life span and poor picture quality among other features causing their dissatisfaction with other brands.
While many consumers complain that most phone manufacturers only focus on aesthetics, they often ignore the fact that battery life play a role in making consumers happier.
In a statement, Alcatel said the phone powered by 1.3GHz quad-core processor, 1GB of RAM and 8 gigs of internal expandable memory, comes with 2-megapixel cameras on the back, as well as VGA which is placed in the front.
The brand handler said the new phone warehouses 8 GB of internal storage which could be used to store video, music, and pictures. It has an option to expand its storage by up to 32 GB via microSD and microSDHC card,” the release stated.
Source: The Nation