Airtel Unveils Call Management ‘Value Added’ Service

Airtel Nigeria has unveiled “Call Assist”, a new phone call management Value Added Service (VAS) specially designed for the convenience of top corporate and business executives.

With the Call Assist service, customers with very busy schedules can transfer calls from their phones to designated assistants who will take messages on their behalf when they are busy and cannot take calls.

The assistant can either be a secretary, personal assistant, family member or anyone preferred by the customer.

To sign up for the service, customers can subscribe by sending *464# to the short code 38464 and will be charged N750 per month irrespective of service class or tariff plan.

Speaking on the product, Vice President, Segments, Usage and Retention, Airtel Nigeria, Mr. Dinesh Balsingh, noted that the new service would offer busy executives the flexibility and freedom to manage incoming calls for them while at social functions or in very serious meetings where it might be difficult to receive calls.

The service is available in three options; Live, Controlled and Timed. With the ‘Live’ option, phones of the call owner and his assistant rings at the same time. If the call is picked by the call owner and he does not wish to engage in long discussions with the caller, the call can be transferred to the designated assistant by dialling*1. However, if the assistant picks the call and needs to transfer the call to the call owner, then the assistant will need to dial *2.

Under the controlled option, the call owner’s phone rings, but he either drops or rejects the call, and the call is automatically transferred to his assistant to talk to the caller. For the ‘Timed’ option, when the call owner does not pick his call after about 10 seconds, the call is automatically transferred to the assistant.

Customers can also choose to unsubscribe at any point by sending ‘ON’ or ‘OFF’ to 38464. There is also the option of restricting the service to work only week days from 8am to 5pm, where the customer can subscribe by sending “ON WD” to 38464, and unsubscribe by sending “OFF WD” to same number.

If customers desire to white-list or privatise a number, such that only their phones ring when such numbers call, they would be required to send ‘PRIVATE’ and the call number to 38464.


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